Facebook provides the perfect way for you to share your services, post photos of your unique nail art or create contests or giveaways to promote brand loyalty and spread awareness of your brand. In today’s Facebook era, it is rare that you would find a customer who isn’t a member of the social media site. [...]

With over 200 million users in just 4 years, Instagram is the newest member of the core social media family. Pictures are a great way to market your salon and show a wide variety of your work as well as fun, quirky photos that follow your brand’s theme. Stay on trend - Use trending hashtags [...]

My father started in the professional beauty industry back in 1968 when he opened a small beauty supply store. Since then we saw the industry grow from several small neighbourhood salons in every region to an industry where you would find several salons, spas, and nail boutiques on every major intersection and plaza throughout Ontario. [...]